Ava McMahon

- Work with chapters to gather content and highlight members of the community

- Assist with the design and execution of Fraternity & Sorority Programs’ social media campaigns

- Create weekly and monthly content to promote Fraternity & Sorority Programs on various social media websites

- Track social media engagement to identify high-performing ideas and campaigns 

- Monitor and build a social media following by maintaining an online presence

- Perform social media marketing research 

- Respond to comments and DMs on social media platforms in a timely manner 

- Write social media captions that speak to our target audience 

- Develop new strategies for increasing engagement

- Assist with photo/video content shoots 

- Ensure brand message is consistent